Wednesday, February 11, 2009

The Power of Twitter - Leads

Recently, John Harrison, (@johncharrison) the SVP of Product Strategy and Client Services began drinking from the fire hose that is twitter - and he got... leads.

Keep in mind, we have a suite of products from small business to enterprise, but the majority of our buyers have one thing in common - they want to market their products and services online using email.

Using Twitter Search
John typed in "Email Marketing Companies" in the search terms for Twitter. Here's the
exchange (minus, of course, the lead's phone number).

It was very quick, conversational, and effective, and points to great opportunity for Twitter and business. Even if Twitter doesn't end up charging subscriptions for corporations to post. Matching potential buyers at the moment they are looking with the companies that have the services has tremendous opportunity.