Relevant, Creative, Transparent Products

Building rich, meaningful and intuitive technology products for online marketers.

Friday, June 10, 2011

Content Integration and Product Experience

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There’s a pretty pervasive meme in the market - the concept of micro-targeted content. By this, I mean creating content that is relevant to ...
5 comments:
Tuesday, February 22, 2011

Product Launch in a Channel Environment: Listen Up!

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Recently, I’ve been looking at the product launch process for my own organization. My background is in academia, so naturally I started pull...
Wednesday, November 11, 2009

Social Media Integration - ESP examples from StrongMail, ExactTarget and Epsilon

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In looking at Interactive SaaS provider, it's also interesting to see how ESPs are integrating with Social Media platform and networks. ...
2 comments:
Wednesday, November 4, 2009

How Omniture & Saleforce Integrate with Facebook & Twitter

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If you haven't noticed, there are several ESPs, CRM and Web analytics companies integrating with Facebook and Twitter in smart and innov...
2 comments:
Wednesday, October 7, 2009

Over the Hype..and Into Engagement

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Gartner is credited for creating the hype cycle for when emerging technologies become mainstream. With triple digit growth for both Faceboo...
2 comments:
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Julie Anne Reda
This is my personal blog, and the blog content are my ideas/mutterings not my employer.
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